Branding Breakdown…It’s Not Just a Logo

What is branding and why is it important

Branding is how you or your company present itself to the public. It is important to present a brand that connects with your new and existing clients and provides a clear and consistent message.

Editorial Brand Guide

Your brand can include your logo, colors, fonts, and messaging. Creating a simple visual and editorial brand guide will help you develop visually consistent and recognizable marketing materials and build a consistent message.

Brand Messaging

Your message can include your goals, mission statement, how you got started, why you are in business, and why you are passionate about what you do. What is important to you and your company? How can you connect with your clients and help them achieve their goals? Don’t be afraid to let your own personality come out in your brand’s personality.
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Use photos and graphics that support your brand and goals. Is your brand caring, calming, enthusiastic, rugged, competitive or adventurous? You’ll want to include photos that demonstrate those qualities and colors that instill those feelings.

Expertise

Emphasizing your expertise and how you bring value to your clients is key to building an ongoing relationship with your clients. Your brand should distinguish you from your competitors and will build your reputation in the market. 

Include a description of your workflow, processes, and photos of ongoing or completed projects or other work results to provide your clients with an example of what they can expect.

Conclusion

Your brand should provide a clear and consistent message, a recognizable logo and use colors, photos and graphics that support your brand’s personality.

Uhacz Photography would be happy to schedule a time to discuss your branding goals and how our services can help develop your brand. We can provide employee headshots, as well as photos of your projects or products that elicit feelings about your brand.

#KnowYourBrand #BrandingPhotos #SupportingSmallBusinesses #UhaczPhotography